Exotic is our second nature…

Our roots
East4Fresh is an innovative company, specialized in fresh, authentic, exotic fruit and vegetables. We bring color 2 your assortment, we stimulate your senses by selling special exotics, by creating tailor-made solutions for retailers, wholesalers and catering suppliers. 

Due to our in-company marketing department which develops concepts and packaging, as well as our own packaging facilities, we are able to meet many of your requirements.

We stand out of the crowd, will you join us?

Our offer

Be distinctive, surprise your customers!
Did you know that niche products boost your sales? They trigger your customers, especially when they follow the new food trends. There will be interaction at your fruit & vegetables department. Short lines and quick responses two of our values we like to represent. We offer you more than great products only, our marketing team supports you with recipes, masterclasses and more.

Our responsibility
We cooperate with groups of growers who are specialized in growing exotic fruit & vegetables. Completely according to all European supermarket requirements. Only certified growers who continuously produce high quality products, are selected as suppliers. Critical inspectors and their employees ensure that 'their' exotics do not lose quality during storage or transshipment. Thisenables us to guarantee timely delivery of high quality products at all times.

We love to cooperate
At East4Fresh we treasure the relationships with our customers. With more than 20 years of experience we are able meet the requirements of our customers. We build stable relationships of equal value with a focus on food safety and innovation. We inspire, discover and  create together with our customers and we source the most extraordinary products, the absolute treasures of nature.

No wonder we are nominated for the Fruit Logistica Innovation Award 2018 in Berlin.


East4Fresh builds on cooperation. Our partner in delivery to supermarkets is Color2food. Both are partner companies of Bud Holland.